Challenge the Bondurants

Objective

Warner Bros. and Roadside Attractions promoted the 2012 film 'Lawless,' a historical crime drama about the Bondurant brothers' bootlegging operation during Prohibition. The game served as an interactive tie-in to build brand engagement and drive awareness among the film's target audience through immersive gameplay inspired by the film's criminal underworld narrative.

Solution

Ignition created an action game with two distinct gameplay modes tied to the film's themes. 'Brass Knuckle Beatdown' offered melee combat where players fought rival bootleggers in hand-to-hand brawls, while 'Locked & Loaded' featured gun-based action with Tommy gun combat against law enforcement. Players could challenge the Bondurant Brothers and experience the bootlegger underworld through these two combat-focused experiences, with gameplay reflecting the film's 1930s Prohibition-era setting and criminal narrative.

Results

Not published.