Death Chef
Open the game- Brand
- Lunchbox
- Year
- 2023
- Objective
- Sales
- Industry
- Food & drink
- Mechanic
- Action
- Platform
- Web
- Agency
- Studio Freight
Objective
Lunchbox, a food tech startup, launched Death Chef as a branded gaming experience to drive customer engagement and merchandise sales while honoring chef Anthony Bourdain. The game served as an interactive marketing tool to connect the brand with food enthusiasts in an entertaining, memorable way.
Solution
Death Chef is a tower defense arcade game where players defend their kitchen against absurdist enemies (finance bros, pool sharks, mad cows) using tower defense mechanics. Players assume the role of Anthony Bourdain's skeleton as the protagonist. Winning matches unlocks exclusive merchandise discount codes, creating a direct incentive loop between gameplay success and retail conversion. The game was developed as a web-based experience and deployed as a branded interactive property on the Lunchbox digital platform.
Results
Not published.
