Naza -Objectif Gros Bébé
Open the game- Brand
- Naza
- Year
- 2020
- Objective
- Product launch
- Industry
- Entertainment
- Mechanic
- Action
- Platform
- Web
- Agency
- lostmechanics
Objective
Naza, a French-Congolese rapper known for his gaming passion, released his album 'Gros Bébé' in November 2020 during a COVID-19 lockdown in France. To adapt marketing strategy during the pandemic and reach his highly engaged online gaming community, the artist and his label Believe Digital created a branded interactive game that leveraged his gamer identity while promoting the album release.
Solution
Players navigate a hot air balloon featuring Naza's likeness through obstacles (green mice, airplanes), collecting food items (candy, chicken, burgers) to earn points. The game progression synchronizes with tracks from the album, with Naza providing voice-over commentary on successes and failures in French and Lingala. Lost Mechanics developed the web-based game, which included a tournament with prizes for top players, positioning gaming as both entertainment and a direct promotional channel for album reach.
Results
Not published.
