King Jr Club Egg Defense (with Angry Birds)
Open the game- Brand
- Burger King
- Year
- 2021
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Action
Objective
Post-pandemic, Burger King sought to drive traffic back to restaurants and boost King Jr. Kids Meal appeal to families with children. The brand partnered with Rovio Entertainment to create a branded mobile entertainment experience that would make dining in restaurants feel fun and engaging for kids as pandemic-related dine-in restrictions eased in mid-2021.
Solution
Burger King and Rovio created an augmented reality tower-defense game accessible via QR codes on King Jr. packaging, toy plushies, and in-store signage. Players defended three digital eggs from waves of attacking 'Hatchlings' by tapping to move them away or using slime catapults to slow their advance, unlocking power-up rewards. Built with Zappar's WebAR technology—eliminating the need for app downloads—the experience was deployed across King Jr. locations in the US, EMEA, Asia-Pacific, and Latin America from May through June 2021.
Results
Not published.
