The Honda Experiment
Open the gameArchiveThe campaign is offline. The build is preserved on the Wayback Machine — open the snapshot
- Brand
- Honda
- Year
- 2011
- Objective
- Engagement
- Industry
- Automotive
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- Feels Like
Objective
Honda launched The Experiment as part of the 'Great Unknown' campaign to support the 2012 Civic release. The interactive game allowed players to experience the joy of experimentation and discovery, mirroring the innovative spirit that Honda engineers felt while developing the new 9th-generation Civic model.
Solution
An HTML5-based physics puzzle game where players arrange video-clip pop-up windows in precise sequences to trigger chain reactions. Developed by Wieden + Kennedy London and B-Reel, the game featured over 230 captured video clips, enabling thousands of dynamic combinations. Players experienced different outcomes based on the order and combination of elements they selected, creating a sense of discovery and experimentation.
Results
Not published.
