The GRAMMYs: Trivia Challenge
Open the game- Brand
- The GRAMMYs
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Quiz
- Agency
- nclud
Objective
The Recording Academy® sought to promote the GRAMMY Awards by creating an engaging, interactive entertainment experience that would celebrate the organization's rich history. The campaign aimed to drive audience engagement around GRAMMY Awards through an innovative trivia-based interactive game.
Solution
An interactive trivia game testing users' knowledge of GRAMMY Awards history, deployed across multiple platforms: a dedicated iPhone application as the primary touchpoint, a companion Facebook application for social distribution, and an ongoing trivia contest on the official GRAMMYs website. Users answered multiple-choice trivia questions about GRAMMY Award history and achievements. nclud handled the design and development of the entire experience.
Results
Not published.
