The Da Vinci Code Game

Objective

To promote the May 2006 theatrical release of Ron Howard's The Da Vinci Code film, Sony Pictures and Google created an interactive puzzle experience that engaged audiences through code-breaking challenges aligned with the movie's intellectual themes.

Solution

A Flash-based online puzzle game featuring 24 daily puzzles leading up to May 11, 2006. Participants solved mystery-themed challenges to unlock progression. The first 10,000 people to complete all puzzles received a physical Cryptex replica containing a scroll with a URL to a final puzzle. A parallel European campaign included the Eurostar Da Vinci Code WebQuest, an online adventure with city-based missions in London and Paris tied to the film's narrative.

Results

Not published.