The Alienist
Open the game- Brand
- The Alienist
- Year
- 2018
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Puzzle
- Agency
- Monks
Objective
The Alienist is a historical drama series set in 1896 New York, and this interactive campaign was created to drive engagement with Season 1's premiere in June 2018. The goal was to immerse fans in the show's investigative narrative through an interactive experience that extended the viewing experience beyond the screen.
Solution
TheAlienist.com featured an interactive map of 1896 New York City where players navigated weekly challenges and exclusive behind-the-scenes content. Players assumed the role of investigators, solving forensic puzzles and uncovering clues to help the story's characters capture the serial killer. The experience combined historical game mechanics with episodic narrative storytelling, releasing new content in sync with the TV show's broadcast schedule.
Results
The site received a 7.39/10 rating and was honored as Awwwards Site of the Day on June 10, 2018.
