Ted Baker - Solemates

Objective

Ted Baker, a British luxury fashion brand, launched a Valentine's Day playable marketing experience to engage customers with an interactive, entertaining brand moment during the romantic holiday season. The campaign aimed to drive engagement by combining brand personality with interactive gaming mechanics.

Solution

SMACK developed a responsive psychedelic fishing game where players matched illustrated fish pairs ('Solemates') to win prizes. The game featured bespoke illustrations and CSS animations reflecting Ted Baker's quirky design aesthetic. It was hosted on a dedicated microsite optimized for mobile, tablet, and desktop, inviting players to 'Hook your SoleMate' through simple, playful game mechanics infused with the brand's distinctive visual style.

Results

Not published.