Re-Play Le Pliage

Objective

Longchamp introduced the Re-Play collection, a line of bags crafted from recycled and upcycled materials sourced from fabric roll remnants from the brand's own ateliers. The campaign aimed to present this sustainable collection with a fresh, energetic approach by embedding it within an interactive entertainment experience that would engage audiences and communicate the brand's commitment to creative material reuse.

Solution

A brick breaker game built with WebGL, Vue.js, and Nuxt.js, animated with GSAP. Players engage with the classic game mechanic while discovering the Re-Play collection and its story about sustainability. The experience was hosted at longchamp-lepliagereplay.com and used interactive gameplay as the primary vehicle for introducing the upcycled materials and design philosophy behind the collection.

Results

Not published.