Технониколь: "Эликсир‑ТН" - сюжетный веб‑квест о продукции бренда

Objective

Technonikhol aimed to increase customer interest in its products and strengthen brand loyalty through an innovative interactive format. The company sought to attract new audiences by evolving from traditional calendar giveaways to engaging narrative-driven gameplay, establishing a modern approach to customer engagement and product education.

Solution

The campaign deployed a narrative web-quest set across six campus locations where players assumed the role of investigators solving a mystery. Players collected clues through NPC dialogues, identified a suspect (Professor Catherine Morgan), and synthesized an antidote in a laboratory interface. The experience featured linear progression with character interactions and evidence-gathering mechanics. Game development and distribution were handled by funtech, a digital interactive agency. Successful completion rewarded players with an electronic version of Technonikhol's iconic collectible calendar.

Results

Not published.