Team Vitality: Rework
Open the game- Brand
- Team Vitality
- Objective
- Product launch
- Industry
- Entertainment
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- Merci-Michel
Objective
Team Vitality, a French esports organization, launched an exclusive limited-edition sustainable fashion collection in partnership with Rework Paris in 2022. The objective was to create engagement around the collection launch and provide fans with an interactive, gamified way to unlock rare pieces while promoting the brand's collaboration with the sustainable streetwear studio.
Solution
Merci-Michel developed an interactive puzzle game where players solved time-limited puzzles by finding the correct pieces to unlock exclusive clothing items from the collection. The collection featured 500 upcycled Vitality jerseys patched with vintage garments sourced from Paris second-hand and vintage stores, including bomber jackets, hoodies, crewnecks, joggers, t-shirts, and accessories (cushions, scarves, hats, bandanas). Players matched puzzle pieces representing different apparel to gain access to the exclusive products.
Results
The campaign earned Awwwards Site of the Day on November 27, 2022, with an overall score of 7.54/10. The project received high marks for Creativity (8.16/10) and Animations/Transitions (8.60/10), with evaluator Georges Benjamin awarding a perfect 10.00/10 score.
