I Never Online Drinking Game

Objective

Houlihans introduced a digital version of the popular "I Never" drinking game to engage adult consumers and expand the brand's presence in interactive digital entertainment.

Solution

A web-based advergame where players could invite friends via email to play "I Never" online. The game featured progressively bolder pre-written questions or user-generated questions, with optional storytelling about participants' experiences. Hosted at inever.houlihans.com.