TCM - 31 Days of Oscar
Open the game- Brand
- TCM
- Year
- 2011
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Quiz
- Platform
- Web
- Agency
- 1 Trick Pony
Objective
Turner Classic Movies created a month-long celebration of Oscar cinema to drive engagement during February sweeps and encourage viewers to explore TCM's extensive film catalog. The campaign positioned Oscar-winning films as premium content and incentivized ongoing interaction with TCM's programming schedule and archives through daily engagement mechanics.
Solution
The interactive website featured daily Oscar trivia questions that users could answer to access deeper content from TCM's archives. Users could browse the full programming schedule, access in-depth articles about each film, view classic photographs, and watch video footage organized through a collage-style interface styled as a cinema light-table. The platform was built on a custom CMS developed in CakePHP that integrated directly with TCM's existing API, allowing the site to pull articles, archives, awards data, and video content from TCM's comprehensive movie database. The site launched on February 1, 2011.
Results
Not published.
