Tame Impala: Dracula Remix

Objective

Columbia Records and Tame Impala aimed to drive engagement and awareness for the Dracula remix release through an interactive entertainment experience. The playable marketing game served as a direct engagement tool to extend the music campaign and reach audiences through gamification rather than traditional advertising.

Solution

A first-person driving arcade game positioned players in an endless desert highway setting where they collected items and avoided obstacles. The game featured replayable endless-runner mechanics, likely integrating music or thematic elements from the Dracula remix to reinforce brand recognition throughout the play experience.

Results

Not published.