Т‑Банк: "Спейс‑Инвесторс" - мини-игра-тапер о продуктах банка

Objective

T-Bank launched a lightweight tapping game to introduce users to its app capabilities and products while boosting loyalty and session engagement. The goal was to create an accessible format that motivates users to explore the bank's features through gamified progression and contextual in-app guides.

Solution

Space Investors is a clicker game embedded in T-Bank's mobile app where players tap a flying 'money cutlet' aboard a spaceship to earn crystals. Players purchase upgrades that increase income per tap and reduce energy consumption, with daily combo codes and passive income features. A referral system multiplies rewards based on friend invitations. The game includes task completion mechanics, weekly partner brand prizes, and contextual call-to-action cards directing players to T-Bank products. Sessions are designed to be short but encourage daily return through energy restoration and bonus timers.

Results

The Space-Investors campaign ran from November 25 to December 25, 2024, with results announced on January 17, 2025. The 1,500,000 ruble prize pool was distributed to top 100 players: top 35 received up to 15,000 rubles each in cash, and the next 65 received T-Shop cashback packages offering up to 100% cashback. Weekly prizes from partner brands were also offered.