Name That Place

Objective

Foursquare launched Swarm 5.0 in August 2017, repositioning the app around personal location history and lifelogging features. Name That Place was created to engage users with an interactive quiz that reinforced Swarm's core value proposition—helping users remember the names of places they've visited—while building awareness for the redesigned app.

Solution

An online interactive quiz built with hundreds of abstract SVG shapes and masking animations, designed with a vibrant color palette and playful art direction. Players answered questions testing their memory of US cities they may have visited. The experience used HTML5, CSS animations, and tween.js for motion sequencing, creating smooth transitions and dynamic visual effects throughout the quiz interface.

Results

Name That Place received an Awwwards Honorable Mention on October 9, 2017.