Своё родное х Авито: "сУтки до Нового года" - веб-активность с тематикой подготовки к новому году

Objective

Svojé Rodnoye and Avito partnered to drive engagement and product discovery during the New Year preparation season. The campaign aimed to attract shoppers to both platforms by promoting holiday recipes and seasonal product collections at a time when consumers actively prepare for New Year celebrations and holiday meals.

Solution

An interactive web experience styled as a duck-themed apartment where users explore themed rooms and click on interactive objects to discover recipes, cooking tips, and curated product collections. Each discovered item links to relevant product listings on Svojé Rodnoye or Avito. The game features a hidden-object format with progress tracking, onboarding guidance, light animations, and full responsiveness across mobile and desktop devices. Users can replay the experience to find all items.

Results

Not published.