Ricola Herb Hunt

Objective

Ricola aimed to educate consumers about the natural herbs in its products and their therapeutic benefits through an engaging digital experience. The campaign leveraged gamification to transform product education into an interactive journey, positioning Ricola as a brand rooted in Alpine heritage and natural wellness.

Solution

Ricola Herb Hunt is a browser-based gamified experience where players assume the role of a Bumblebee exploring the Swiss Alps. The core mechanic involves discovering and collecting Ricola's signature natural herbs while learning about their unique properties and uses. The educational narrative weaves together brand storytelling—Ricola's Alpine origin—with herb knowledge, creating an immersive journey that doubles as product education. The game was promoted through digital channels and drove traffic to the campaign website.

Results

Not published.