Superfood: Racer

Objective

Superfood, a British rock band, needed to promote the launch of their debut album 'Don't Say That' released through Infectious Music. The campaign aimed to create an engaging, interactive experience that would introduce listeners to the new music while entertaining players across multiple platforms.

Solution

We Make Awesome Sh developed an 8-bit retro racing game where players navigate through a surreal pixelated landscape themed around superfoods. The game was designed with cross-platform accessibility, playable on mobile devices via accelerometer control or on desktop via keyboard. The album's full tracklist served as the game's soundtrack, providing a unique integration of music promotion with interactive gaming.

Results

Not published.