The Winter Mystery
Open the gameArchiveThe campaign is offline. The build is preserved on the Wayback Machine — open the snapshot
- Brand
- Subway Surfers
- Year
- 2017
- Objective
- Awareness
- Industry
- Entertainment
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- Yellow Umwelt
Objective
Subway Surfers, one of the world's most-downloaded mobile games, needed to build anticipation for an upcoming animated TV series. The campaign aimed to generate audience engagement and create exclusive access for fans by revealing production details and character designs progressively through an interactive experience.
Solution
Yellow Umwelt developed an interactive website built around a daily reveal mechanic similar to an advent calendar. Launched on December 20, 2017, the site unveiled new animated series characters each day over several weeks. The design featured animation, parallax scrolling, SVG elements, and custom illustrations to showcase the upcoming show's visual style and world-building.
Results
Not published.
