STS X Pikabu: Galia, We Have Carts - Web Mini Game For Series Premiere

Objective

STS, a Russian TV channel, promoted a new season of its drama series "Galya, We Have a Cancellation!" by creating an interactive mini-game embedded on Pikabu, a popular Russian social media and entertainment platform. The campaign aimed to immerse Pikabu's audience in the show's comedic tone and drive viewership to the premiere.

Solution

An arcade-style web mini-game where players control a supermarket employee collecting abandoned shopping carts while avoiding collisions with shelves and obstacles. The game features ironic, witty one-liners that echo the show's humorous tone. Players' final scores are displayed with a call-to-action directing them to watch the series premiere.