Spit It Out Adventure
Open the game- Brand
- Stride
- Year
- 2008
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Action
- Platform
- Web
- Agency
- JWT
- With
- Rokkan
Objective
In 2008, Stride Gum launched "Spit It Out Adventure" to reinforce its core brand positioning as a ridiculously long-lasting chewing gum. The campaign targeted young consumers through bold, irreverent humor that aligned with the brand's personality. The playable marketing initiative was part of a broader multi-channel effort to build a cult following in the United States.
Solution
Players took on the role of a Stride Gum agent tasked with making gum chewers spit out their gum. The online game was hosted at stridegum.com and featured key-command-based interactions that triggered three different video sequences. The mechanics directly embodied the brand's core positioning, using action-based gameplay and brand-aligned humor to drive engagement while continuously reinforcing the product message.
Results
Not published.
