Steph Curry Run the Ring

Objective

Steph Curry, NBA superstar and four-time champion, partnered with Creators Corp and his production company Unanimous Media to build an interactive gaming experience that would reach basketball and gaming audiences simultaneously. The campaign aimed to position Curry as culturally relevant in esports and gaming spaces, leveraging his authentic interest in competitive gaming while driving engagement through Fortnite's massive player base.

Solution

A parkour-based obstacle course game built in Fortnite using Unreal Editor (UEFN), where players navigate four levels of challenges using ballistic barrel mechanics to launch between platforms. The experience featured Curry's voiceover and a custom 3D model created by Fortnite designer Trimix, with interactive elements including coin collection, gear unlocks, and photo mode to capture moments with the virtual Curry avatar. The game launched in October 2023 with code 0980-3642-2044 and was amplified through partnership with Clix, the world's largest Fortnite streamer, who hosted speedrun competitions and challenges.

Results

The game achieved 700,000 total plays with peak concurrent users of 1,200.