Star Wars: Lightsaber Escape

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Brand
Star Wars
Year
2015
Objective
Product launch
Industry
Entertainment
Mechanic
Action
Platform
Mobile web
Agency
72andSunny
With
Plan8
With
Google
With
UNIT9
With
Le Polish Bureau

Screens

4 screens

Objective

Disney and Lucasfilm created a mobile second-screen experience to promote Star Wars: The Force Awakens, transforming viewers' smartphones into interactive weapons.

Solution

Players use their phone as a lightsaber to battle stormtroopers and stage a daring escape, leveraging WebGL technology for seamless browser-based gameplay.

Results

Not published.