Brisksaber
Open the game- Brand
- Star Wars
- Year
- 2012
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Action
- Platform
- App
- Agency
- Mekanism
Objective
Lipton Brisk, a PepsiCo soft drink brand, partnered with Star Wars to drive brand awareness and engagement among young consumers. The objective was to create a compelling interactive experience that would differentiate Brisk and generate buzz through branded entertainment tied to the iconic Star Wars franchise.
Solution
Mekanism developed Brisksaber, a 3D mobile combat game available on iOS and Android, allowing players to duel with lightsabers against iconic Star Wars characters including Yoda, Darth Maul, Darth Vader, and Obi-Wan Kenobi. The game featured competitive leaderboards on Facebook where players could track their scores, authentic Star Wars soundtrack and sound effects, and 3D graphics. The broader 'Uncap the App' campaign included a 30-second TV commercial featuring Brisk-themed versions of Darth Maul and Yoda facing off, which aired starting January 15, 2012, in theaters and online.
Results
Brisksaber is a mobile application available on iOS and Android platforms.
