Sports.ru х БЕТСИТИ: "Финальный матч" - веб‑игра "три в ряд" с футбольным сюжетом

Objective

Betcity aimed to build brand awareness among European football fans during the Champions League season by integrating an engaging puzzle game into Sports.ru, Russia's leading sports portal. The campaign leveraged high-traffic sports content to promote both the betting brand and contextual offers tied to team fixtures.

Solution

A web-based match-3 puzzle game titled 'Final Match' featuring football branding. Players select a Champions League club at launch, personalizing the game experience and integrated Betcity offers; then progress through three narrative-driven story levels with escalating objectives (score targets, cell clearing, element collection) followed by endless mode. Player scores feed into a club-wide leaderboard, and contextual betting offers align dynamically with each selected team's upcoming fixtures. The game was optimized for fast loading and cross-device stability.

Results

Not published.