Spinmaster: Sick Bricks
Open the game- Brand
- Spinmaster
- Objective
- Product launch
- Mechanic
- Action
- Platform
- App
- Agency
- Eye Cue
Objective
Spin Master sought to compete in the toys-to-life category by creating a digital gaming ecosystem around its physical collectible figures. The campaign aimed to merge digital and physical play experiences, encouraging consumers to collect Spin Master figures while playing an action game that leveraged those purchases.
Solution
Sick Bricks was a mobile game for iOS and Android where players used Optical Beaming™ technology—powered by EyeCue—to scan physical Spin Master collectible figures via their device's camera and bring them to life in the game. Players battled enemies in Sick City, a world inhabited by Ninjas, Monsters, Aliens, and Zombies, with the main antagonist being Overlord Omega. The campaign also included an animated spin-off series with 20 episodes that aired on Cartoon Network.
Results
Not published.
