Cybersecurity Quest
Open the game- Brand
- Solar
- Objective
- Lead gen
- Industry
- Tech & telecom
- Mechanic
- Puzzle
Objective
Solar, a Russian cybersecurity company, needed to drive awareness of its protection products and convert users into active community members. The campaign aimed to build brand engagement and channel subscribers through an interactive experience that educated audiences about cyber threats in an entertaining way.
Solution
A hidden-object game launched on a dedicated landing page where players search for seven cybersecurity threats hidden across an illustrated map of the fictional city 'Cyberburg.' Each discovered threat included educational descriptions paired with corresponding Solar product solutions, creating an interactive learning experience. Upon completion, players could enter a merchandise giveaway contest and subscribe to the brand's Telegram channel. The game was promoted through IT-targeted channels and contextual advertising, and was built and launched in just two weeks.
Results
The campaign reached 38,000 unique visitors to the landing page, with 5,800 completing the game. It drove 2,400 new Telegram channel subscriptions and attracted 154 contest participants. The rapid two-week execution from conception to launch demonstrated effective project management.
