GAR Merry Match
Open the game- Brand
- Golden Agri-Resources
- Year
- 2025
- Objective
- Engagement
- Platform
- Web
- Agency
- Golden Agri-Resources
Objective
Golden Agri-Resources, a major palm oil producer based in Singapore, created a festive holiday interactive game to combine seasonal engagement with sustainability education. The campaign was launched for Christmas and New Year 2025 to encourage audience participation through playable content and drive social sharing while conveying sustainability messages.
Solution
GAR Merry Match is a web-based flip-coin matching game where players reveal festive stories, sustainability facts, and heartwarming wishes by matching coin pairs. The game features combo and speed-based scoring, a leaderboard for competitive ranking, and rewards players with exclusive WhatsApp stickers upon completion. Built with HTML5, CSS, JavaScript, Lottie animations, and Contentful CMS, the game combines bite-sized storytelling with interactive gameplay to encourage replay and social discovery through shareable rewards.
Results
Not published.