Grensesprenger

Objective

Skanska, one of the world's leading construction companies, aimed to attract top engineering talent and strengthen its employer brand among Norwegian university students. The initiative aligned with Skanska's ambitious 2045 climate-neutral sustainability goals by engaging students in solving real-world challenges around circular economy in construction. The competition served as a talent acquisition and engagement tool to build reputation and generate high-quality applications from the target audience.

Solution

Grensesprenger is an annual team-based student competition hosted on grensesprenger.no where teams of four students tackle climate-focused challenges in the construction industry, proposing sustainable solutions and circular economy approaches. Participants submit written perspectives on transforming construction toward sustainability. The experience combines an interactive website with a culminating live final event. The campaign was promoted across multiple channels including Meta, TikTok, Snapchat, LinkedIn, YouTube, Google Search, Display, and Out-of-Home advertising, with geo-targeted messaging to university locations.

Results

Skanska achieved its highest-ever ranking in the Universum survey of most attractive employers to students.