Сибур х Авиасейлс: "Гильдия охраны тепла" - новогодний веб-кликер

Objective

SIBUR, a Russian petrochemical company, partnered with Aviasales, the largest travel metasearch engine in Russia, to create a New Year promotional web experience. The campaign aimed to increase brand awareness for SIBUR products and Aviasales services while driving engagement through gamified mechanics and incentivizing participation in an airline ticket raffle draw.

Solution

The campaign featured a 30-second web clicker game called 'Guild of Heat Protection,' set in a winter village scenario. Players click illuminated windows within the time limit to close them and preserve heat against an animated ice wizard's blizzard attack. The game interface displays a countdown timer and a counter of remaining windows to click. Successful completion of a round displays a victory screen with a form to enter an airline ticket raffle; failed attempts show a blizzard screen with the option to replay. The game features responsive design for both mobile and desktop platforms. Participation in the raffle offers airline tickets valued up to 70,000 rubles as prizes.

Results

Not published.