Sephora: Vision Pro Face Mask Game

Objective

Sephora Collection sought to pioneer beauty retail innovation by showcasing their face mask products through immersive technology. The campaign positioned the brand at the intersection of beauty and spatial computing, demonstrating commitment to digital transformation in customer experience and brand storytelling at VivaTech.

Solution

Apple Vision Pro game developed by Cosmic Shelter that allows users to explore Sephora Collection face masks through interactive gameplay. The experience brings product ingredients and skincare benefits to life in an immersive environment. Marketed as the first-ever beauty game on Apple Vision Pro, integrated into Sephora's digital ecosystem strategy.

Results

Not published.