Sephora: Pinball Game
Open the game- Brand
- Sephora
- Objective
- Sales
- Industry
- Beauty
- Platform
- Mobile web
- Agency
- Cosmic Shelter
Objective
Sephora launched an interactive pinball game to drive engagement and loyalty for its reformulated Cream Lip Stain product across Southeast Asia. The campaign combined brand promotion with gamification on the Sephora Asia mobile app and at live events, targeting existing and new customers through an entertaining product experience.
Solution
Cosmic Shelter and Press Play On Tape developed an interactive pinball game available on the Sephora Asia app and as a physical installation at brand events. Players accumulated points through gameplay and competed on in-app leaderboards; high scorers earned discount codes redeemable in Sephora stores. The game merged retro pinball mechanics with Sephora's Cream Lip Stain visual identity, featuring a bold two-color palette (crimson and magenta), 3D environments, and custom animations. The physical version combined digital screens with mechanical pinball buttons; mobile and desktop versions provided accessibility across devices.
Results
The project received Site of the Day recognition on Awwwards on February 28, 2025 with an overall score of 7.51/10.
