Stop The Irrito!
Open the game- Brand
- Schick
- Year
- 2012
- Objective
- Product launch
- Industry
- Beauty
- Mechanic
- Action
- Platform
- Social
- Agency
- Comwerks
Objective
Schick launched Shaveguard, a new anti-irritation preshave product line, in 2012. The campaign targeted male grooming enthusiasts through a branded interactive experience designed to drive product awareness and trial. The core objective was to make the new product line memorable and engaging among the core audience.
Solution
Comwerks created an interactive Facebook game titled 'Stop the Irrito,' featuring a branded character named Irrito as the antagonist. The game was accessible both on a dedicated website (stoptheirrito.com) and integrated into Facebook, allowing players to compete directly against the Irrito character. Players engaged in action-based gameplay mechanics to overcome the character and win prizes, leveraging social sharing to extend reach within the platform.
Results
Not published.
