Сбер Спасибо х Sports - "На языке спасибо"
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Objective
On the International Day of Thank You, Sber Spasibo launched an interactive web experience to engage football fans and introduce the loyalty program's value proposition. The campaign leveraged a moment of cultural celebration to naturally integrate Spasibo's rewards mechanics through sports fandom.
Solution
The campaign featured an interactive web quiz where users guessed the language of 'thank you' based on iconic football moments. Players selected from three to four language options per question, with instant answer verification. Correct responses unlocked cultural facts, native language explanations, and educational content about how Spasibo points accrue from everyday purchases. The experience included progress tracking, final score display, and social sharing functionality to encourage enrollment in the loyalty program.
Results
Not published.
