Name That Sneaker
Open the game- Brand
- Satorisan
- Year
- 2010
- Objective
- Engagement
- Industry
- Fashion
- Platform
- Web
- Agency
- mychiringuito
- With
- miaumiau
- With
- David Navarro
Objective
Satorisan, a Spanish fashion footwear brand, launched with 27 unnamed sneaker designs. The campaign sought to engage potential customers in brand co-creation by inviting them to name the unreleased shoe collection, building community investment in the brand's debut through participatory naming and social amplification.
Solution
An online naming game where players submitted creative names for Satorisan's 27 unreleased sneaker designs. Upon submission, players received personalized animated results that could be shared on Twitter, integrating social sharing into the experience and extending the campaign's reach through user-generated content.
Results
Not published.
