Insurance Company Promotion: Celebrate Copa América with a Quiz

Objective

Sancor Seguros, an Argentine insurance company and official sponsor of Argentina's national football team, leveraged the Copa América 2024 tournament to strengthen brand engagement and grow social media presence among sports fans. The campaign aimed to capitalize on the national excitement around the tournament to drive participation and build brand loyalty.

Solution

An interactive timed quiz featuring five questions about Argentine football and Copa América history, with each question limited to 30 seconds for answering. Participants who answered all questions correctly were entered into a drawing to win three official team shirts, with winner selection announced on social media in the presence of a public notary. The quiz was deployed across Facebook and Instagram through multiple channels: organic posts, Stories, Story Highlights with direct promotion links, paid social advertising, customer newsletters, and targeted outreach to previous contest participants. The interactive experience was enhanced with emojis, stickers, questionnaires, and surveys to encourage sharing and engagement.

Results

The campaign reached 35,147 participants (averaging 1,400 daily participants). Campaign performance metrics included 1,077,559 post views, 34,608 total interactions, and 6,398 new followers gained across social platforms. The campaign became one of the most popular social media marketing initiatives in the brand's history.