Samsung D600 Mystery

Objective

Samsung sought to promote its D600 mobile phone through an engaging interactive experience. The campaign used a mystery narrative framework to create brand awareness and product education, encouraging users to discover the device's capabilities through puzzle-solving gameplay.

Solution

The Samsung D600 Mystery was an interactive web-based puzzle game hosted at d600.perfectfools.com. Players solved narrative clues to unravel a mystery storyline (centered on the question "Who is she? Where did she go?") while progressively learning about Samsung D600 phone features. The gameplay mechanics combined mystery elements with product discovery, where solving puzzles revealed device capabilities and functionality.

Results

Not published.