Samokat X Aviasales: "AviaSamokat" - Web Arcade About Delivery And Travel

Objective

Samokat (an express food delivery service) partnered with Aviasales (a flight search platform) to strengthen cross-brand engagement and drive user participation. The collaboration aimed to increase brand recall through entertainment while incentivizing travel bookings and repeat deliveries.

Solution

Aviasamokat is an arcade-style game inspired by Tower Bloxx mechanics, where players stack falling delivery bags to build towers. Players earn virtual currency called 'air rubles' (авиарубли) by successfully stacking bags; the game features time-based challenges and leaderboard rankings. Rewards include Samokat promo codes (up to 3,000 rubles for top performers) and entries into travel giveaways from Aviasales. The game was built as a web application and launched as a promotional campaign accessible through both brands' platforms.