Самокат: "Тап‑тап, и к столу!" - ASMR‑игра про готовку

Objective

Samokat, a Russian food delivery service, sought to position itself as a reliable guide for discovering unusual and exotic dishes. The campaign leveraged ASMR gaming—a format known for its calming effects—to build audience engagement while promoting the brand's expanded culinary offerings in 2024.

Solution

GROZNOV developed a web-based ASMR cooking game titled 'Tap-Tap to Table' where players maintain optimal stove temperature through continuous tapping while preparing three recipes: broccoli omelet, bacon varenyky, and seafood paella. The interactive experience features immersive kitchen soundscapes—frying pan sizzles, clinking dishes, and ambient cat purring—to create a home-kitchen atmosphere. Players who successfully complete dishes earn Samokat promo codes as rewards, encouraging replay and engagement with the brand's promotional ecosystem. The game was optimized for mobile and designed for short play sessions.

Results

Not published.