Самокат х Бременские музыканты: "С доставкой в Бремен" - веб‑тест на определение персонажей по фудрайдеру

Objective

Samokat aimed to drive food delivery orders and film ticket sales by partnering with the 2024 film adaptation of 'The Bremen Musicians.' The campaign leveraged the film's fairy-tale setting and character universe to create an engaging interactive experience that would attract audiences to both the promotional content and the film itself.

Solution

An interactive web-based character identification quiz positioned users in the film's universe. Players guessed fairy-tale characters by identifying their 'food rider'—unique combinations of food products from Samokat's menu. The experience featured an introductory rule screen, multiple rounds with product card selections, instant character feedback, a progress counter, and a final results page. Users received Samokat promotional codes and film tickets upon completion, with optional social media sharing to amplify reach. The entire interface was styled to match the film's aesthetic and narrative tone.

Results

The campaign achieved 1 million impressions and attracted over 80,000 unique users who engaged with the interactive experience.