Самокат х Союзмультфильм: "Классный день для маленьких радостей" - веб‑квест по мотивам мультфильма

Objective

Samokat, a Russian food delivery service, partnered with Soyuzmultfilm to create an interactive campaign celebrating classic Soviet animation. The brand aimed to increase customer engagement and acquisition among young users by leveraging nostalgic brand affinity through a playable adventure inspired by the beloved Carlson cartoon character.

Solution

An interactive web quest was developed featuring four rooms/levels based on Carlson's adventures from the classic Soviet animated series. Players completed household tasks: searching for hidden objects and products, organizing spaces, preparing breakfast, and baking a welcome cake. Each completed level unlocked a unique promo code for Samokat delivery discounts. Additionally, weekly character riddles in the Samokat app offered bonus promo codes for themed product collections, extending engagement beyond the main quest.

Results

Not published.