Самокат х Фонд Антон тут рядом: "Не передать словами" - веб‑игра о жизненных ситуациях и инклюзивности

Objective

Samokat, a Russian e-grocery delivery service, partnered with the Anton Fund (a social foundation supporting students with disabilities) to promote inclusivity and mutual understanding. The campaign aimed to normalize diverse perspectives by showcasing the talents and everyday life moments of foundation students through an engaging, branded interactive experience that combined social impact with promotional engagement.

Solution

The team developed a web-based playable game where players watched short video clips of foundation students expressing universal life moments through various artistic mediums—dance, theater, comedy sketches, and cooking demonstrations. Players guessed the depicted scenario from multiple-choice options, then viewed a character card revealing the student's personal interests and hobbies. Upon completing all levels, players unlocked promotional codes redeemable at both Samokat and the foundation's online store, creating a dual-benefit mechanic that supported both the brand and the nonprofit mission.

Results

Not published.