The Metropolitan Enigma
Open the game- Brand
- Salvatore Ferragamo
- Year
- 2021
- Objective
- Product launch
- Industry
- Fashion
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- Adoratorio Studio
Objective
Salvatore Ferragamo launched an interactive digital game to promote their Spring-Summer 2021 collection and the accompanying fashion film directed by Luca Guadagnino. The brand aimed to engage consumers through playful storytelling rooted in Milan's iconic streets, creating a memorable introduction to the new collection's themes and aesthetic while offering exclusive surprises to participating players.
Solution
The Metropolitan Enigma is an interactive browser-based adventure where players solve a series of puzzle games to unlock content and explore Milan's urban landscape. The experience features four enigmas comprising word searches, memory tile-matching games, and picture hunts themed around the SS21 collection. Players navigate three distinct maps (initially only Parco dell'idroscalo unlocked), progressively revealing collection pieces and narrative elements. Built with Vue.js, GSAP animation, GLSL, HTML5, and CSS3, the game employs soft Italian aesthetics, atmospheric graphics, and music to mirror the collection's mood and the cinematic quality of Guadagnino's film.
Results
The game received recognition on Awwwards as Site of the Day on May 11, 2021, with overall score 7.67/10, design 7.76/10, creativity 8.08/10, and developer 6.98/10. Community voting averaged 8.16/10.
