Train Your Business Brain
Open the game- Brand
- Sage
- Year
- 2009
- Objective
- Engagement
- Industry
- Tech
- Mechanic
- Quiz
- Platform
- Web
- Agency
- Chunk
Objective
Sage (UK) Limited launched the Business Brains initiative to position itself as a business intelligence leader and drive engagement among finance professionals and SMBs. The campaign coincided with the sponsorship of The Krypton Factor TV quiz show, leveraging this partnership to support the show's return to air while establishing Sage as a trusted business skills authority in the UK market.
Solution
The campaign centered on a branded business IQ game at trainyourbusinessbrain.com featuring mental agility tests and business skill assessments. The game was deeply integrated with LinkedIn, offering a leaderboard where participants could compare scores, joined by LinkedIn Polls posing targeted business questions to the professional community, and facilitated peer discussions in LinkedIn Groups. The Krypton Factor TV sponsorship featured a homepage takeover of the game site synchronized with the show's broadcast schedule.
Results
The campaign attracted 902 entrants through the LinkedIn League. LinkedIn Polls generated 2,100 responses across four targeted questions. LinkedIn ranked as the 3rd largest upstream traffic source (after Google UK and ITV.com) and 2nd largest downstream partner (after Google), demonstrating strong campaign momentum. Success led Sage to plan a second year of the campaign for 2010.
