Royal Caribbean - Expedition TWO70

Objective

Royal Caribbean sought to enhance guest entertainment aboard their Quantum Class cruise ships by creating an innovative, fully-immersive experience that would differentiate their offering. The challenge was to deliver cutting-edge AR entertainment within the Two70 venue while solving the technical difficulty of maintaining AR stability in a moving ship environment.

Solution

Firstborn created a suite of four AR games (Ruin Blaster, Temple Raiser, Summit of Light, Totem Recall) accessible through the Royal Caribbean mobile app. Players activate the experience via their smartphones without additional downloads or hardware, entering a room-scale immersive adventure within the Two70 entertainment space. The core innovation was specialized AR anchor technology developed to maintain positional stability despite ship motion—a significant departure from traditional AR designed for stationary environments. The experience launched on the Spectrum ship.

Results

Not published.