Roundhouse vs. The Gambler 500
Open the game- Brand
- Gambler 500
- Year
- 2018
- Objective
- Engagement
- Industry
- Automotive
- Mechanic
- Racing
- Platform
- Installation
- Agency
- Roundhouse Agency
Objective
Gambler 500 is an unconventional off-road rally event in Oregon where participants drive salvaged vehicles through wilderness terrain, inspired by Mad Max and Burning Man aesthetics. Roundhouse Agency created a digital experience to promote this grassroots automotive event and drive community engagement and event awareness.
Solution
Roundhouse Agency developed an interactive web experience allowing users to virtually experience the Gambler 500 rally. Players take the driver's seat of a custom-modified AMC Eagle for an off-road rally challenge through chaotic terrain. The website featured parallax scrolling and retro styling to match the Mad Max aesthetic. The experience was designed to immerse visitors in the high-octane, rebellious spirit of the event.
Results
Not published.
