Росмолодежь х РИА новости: "Инвестируй время правильно" - интерактивный лендинг‑гид и игра‑тест

Objective

Rosmolodiez partnered with RIA Novosti to engage Russian youth through an accessible, interactive format that removes bureaucratic barriers to understanding government youth programs and career development opportunities. The campaign aimed to promote Rosmolodiez initiatives using entertainment-driven storytelling rather than traditional institutional messaging.

Solution

A web-based interactive landing guide and quiz game built as an animated comic with branching scenarios. Players navigate through life-choice situations where decisions affect three key metrics—knowledge, finances, and happiness. The interactive experience delivers personalized program recommendations from Rosmolodiez based on player performance. The campaign was supported by a companion podcast series called 'YasnoPonyatno' (three episodes) focusing on personal development and self-improvement, extending engagement beyond the interactive experience.

Results

Not published.