Wraith Kryptos. Crack the code.

Objective

Rolls-Royce launched the Wraith Kryptos Collection in 2020 to drive digital engagement and demand for a limited luxury automotive offering. The 50-car collection integrated cryptographic puzzles into the vehicle design itself, creating an exclusive mystery experience for existing clients. The campaign aimed to generate digital leads and amplify social engagement while maintaining brand prestige through scarcity and exclusivity.

Solution

The campaign embedded complex cryptographic ciphers into the physical design of each Wraith Kryptos vehicle, created by designer Katrin Lehmann. Customers submitted solutions through the Rolls-Royce Whispers app, engaging with the puzzle without a separate game interface. Only the designer and CEO knew the complete code resolution. The first solver received a prize. The integration of physical car design with digital engagement created a unified luxury experience, positioning the collection as both an automotive product and an interactive mystery challenge.

Results

The campaign featured a 50-car limited edition Wraith Kryptos Collection.